Look walker

Marketing Research

Look walker is also known as Walking Billboards or Human Billboard, Look Walker is an innovative advertising tool which entails individual walking with big and noticeable advertisements placed on their backs. Such portable billboards are usually brightened, can be static or digital making them highly visible even in conditions of low light. These Look Walkers are commonly used in populous public places, events, trade shows and promotional campaigns to effectively capture the attention of passers-by and engage potential customers dynamically.

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  1. Trade Shows and Expos: To attract people to your client’s booth at a trade show, Have the look walkers move around the area, giving out handbills or samples or even directing traffic to the main exhibition area.
    Festivals and Concerts: To publicize forthcoming events, discounts, and new products have look walkers interact with the audience by distributing promotional materials.

Store Openings: Attract clients to a new store by placing look walkers in busy shopping areas or streets near it so that they can lure customers into visiting the new premises.
Sales and Promotions: Advertise continuing sales, reductions or extraordinary promotions. Utilize look walkers outside of stores or in high footfall zones to stir up interest and encourage customer flow.

Product Launches: Look walkers could be used to introduce a new product into the market through engaging potential consumers via distributing information as well as offering samples for curiosity creation purposes.

Restaurants and Cafes: Use look walkers around restaurants to promote daily specials; happy hour deals; new menu items that are available within them so that they can give direction towards people coming in.

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