BUS ADVERTISING

Bus advertising service is a fluctuating promotional approach that involves writing adverts on buses to advertise brands, products or services. The form of outside advertising uses the extensive reach and movement of buses for marketing message delivery to a wide range of people. Buses that go through city streets, highways and diverse neighborhoods effectively catch pedestrians’, commuters’ and motorists’ eyes making it a highly visible tool that gives brand visibility.

What can be done in bus advertising?

• Full Bus Wraps: The whole bus is covered with these advertisements that have bright, eye-catching and stunning designs. When a bus is fully wrapped it becomes a mobile billboard, impacting visually all the people who come across it. These make them very useful for establishing brand awareness and recall as they traverse different parts of town.
• Side Panels: Buses’ side panels are good places to advertise reaching pedestrians, drivers or passengers in other vehicles. This kind of positioning works especially well in urban areas with a lot of foot traffic and cars thus guarantees wide public view on your message.
• Back Panels: People walking or driving behind the bus can see ads placed on its rear side. Such strategic placement ensures round-the-clock exposures especially when there are traffic jams or when the bus stops at specific points.
• Overhead Panels: These ads are placed above seats and along aisles on the interior sides of buses, right in front of passengers’ eyes. They are perfect for delivering extended messages about services offered, promotions and branding attempts since travelers have enough time to go through them while moving from one place to another.
• Digital Displays: Modern buses now come with digital screens where you can have dynamic video advertisements or rotating image slideshows.
• Promotion events: these promotion event helps initiatives not only increase brand visibility but also build a positive connection with the local audience.

What We Have Done in Bus Advertising?

The company’s own account statements show that bus advertising campaigns, which are essential for brands to market their businesses, have been successfully executed many times:

• Target Audience Focus: We study consumer’s behavior in order to locate main routes and areas where the ads would be more effective and ensure that they reach the intended audience.
• Developing Creative Content: Our talented graphic designers and copywriters will generate attractive ads that speak your brand essence clearly and prompt commuters to take action.
• Strategy of Placement: Our contacts with other industry stakeholders allow us to secure ad spaces on buses as well as at bus stands which help increase visibility and attention.