“Apollo Pharmacy: Creating Healthy Customer Connections Through Multi-Activity Engagement”
Campaign Overview:
Katyani Media successfully executed a multi-faceted in-store activation for Apollo Pharmacy, focusing on enriching the customer experience through interactive games, wellness activities, and educational touchpoints. This campaign aimed to promote Apollo’s commitment to holistic healthcare while building brand affinity with walk-in customers.
Execution Details:
The campaign featured a variety of activities inside Apollo Pharmacy outlets to drive engagement, learning, and participation:
- Spin & Win Game: Customers could spin the wheel to win instant prizes like compass pouches, coloring books, crayons, and pencil sets, adding excitement to their shopping experience.
- Health Awareness Quizzes: Fun, quick quizzes were conducted to educate customers about medicines, fitness, and healthy lifestyle tips with small rewards for correct answers.
- Product Sampling Counters: Free sampling of personal care and health products encouraged trial and informed purchase decisions.
- Interactive Product Demonstrations: Apollo team members demonstrated key health and wellness products, providing hands-on experiences.
- Discount Announcements: Special discounts were promoted on select in-store products, driving immediate purchases.
Key Highlights:
Multiple customer touchpoints beyond basic transactions
Real-time customer participation with instant rewards
Educational interactions supporting Apollo’s health-first approach
Created a positive, fun, and family-friendly store environment
Results & Impact:
- Significant increase in foot traffic and dwell time inside the store
- Enhanced customer satisfaction and repeat visit intent
- Higher conversion rates for promoted products and new launches
- Strengthened Apollo’s image as a customer-centric, health-focused brand
Why It Worked:
Katyani Media’s combination of interactive fun, education, and exclusive offers ensured customers felt both valued and entertained, creating a lasting impression and building customer loyalty beyond a single transaction.
