Metro Station Campaign

Campaign Overview

This strategic metro station advertising campaign was designed to reach urban commuters and drive property inquiries for a major real estate developer. The campaign utilized high-visibility placements at key metro stations across Hyderabad's busiest transit hubs.

Campaign Strategy

We developed a targeted approach that included:

• Station Selection: Identified and secured placements at 15 high-traffic metro stations
• Placement Types: Utilized platform displays, escalator advertising, and entrance placements
• Design Excellence: Created visually striking advertisements that captured commuter attention
• Strategic Timing: Launched during peak property buying season

Implementation

The campaign featured:

• Large format platform displays at major stations
• Escalator wall advertising for extended viewing time
• Station entrance placements for maximum visibility
• Digital screen placements at select high-traffic locations
• Consistent branding across all placements

Results Achieved

The campaign delivered impressive results:

• Daily Reach: Over 300,000 daily commuters across selected stations
• Inquiries: 50% increase in property inquiries during campaign period
• Property Visits: 30% boost in scheduled property visits
• Brand Awareness: Significant increase in brand recognition in target areas
• Lead Quality: High-quality leads from engaged commuters

Key Success Factors

Several elements contributed to the campaign's success:

• Strategic station selection in high-value areas
• High-quality design that stood out in busy environments
• Multiple placement types for comprehensive coverage
• Optimal timing aligned with buying season
• Professional installation and maintenance

Client Testimonial

"The metro station campaign effectively reached our target audience of urban professionals and families. The increase in inquiries and property visits exceeded our expectations. Katyani Media's strategic approach and professional execution made this campaign a success." - Sales Director, Client Company

Conclusion

This metro station advertising campaign demonstrates the effectiveness of strategic transit advertising in reaching engaged urban audiences. Through careful placement selection, compelling design, and professional execution, we delivered measurable results that drove business growth for our client.